Browsing Tag

Scalable Advertising

Gartner Identifies Five Technologies to Drive More Agile and Scalable Advertising Capabilities for Marketers

Inaugural Hype Cycle for Digital Advertising 2020 Provides Insights on Prioritizing Digital Advertising Technology Investments Gartner Inc.’s inaugural Hype Cycle for Digital Advertising 2020 report reveals five technologies that will have the greatest impact on marketers ability to respond and adapt to emerging trends. Among the 19 technologies represented in the Gartner Hype Cycle for Digital Advertising 2020 report (see Figure 1), marketers should keep an eye on advanced supply-side bidding, ad blocking, identity…