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Scott Knoll

New Media Quality Report Includes Time-in-View Metrics to Explore Consumer Attention

The H1 2018 IAS Media Quality Report Released Offers an Updated Industry Snapshot of Viewability, Fraud, Brand Safety, and New Time-in-View Benchmarks The Integral Ad Science (IAS) Media Quality Report measures key factors that erode the value of digital advertising. The latest edition of the report, released today, highlights global and regional benchmarks for viewability, fraud, brand safety, and for the first time ever, Time-in-view. Increasingly, advertisers are being asked to prove ROI and the added value digital…

Vista Equity Partners to Acquire AdTech Leader, Integral Ad Science (IAS)

Vista Equity Partners has Agreed to Acquire Majority Stake in Integral Ad Science, Supporting IAS’s Continued Growth The leading adtech platform, Integral Ad Science (“IAS”), has announced that it has entered into a definitive agreement to be majority acquired by Vista Equity Partners (“Vista”). Vista is a leading private equity firm focused on investments in software, data, and technology-enabled businesses. Recommended Read: InMobi Expands IAS Integration to Provide Enhanced Viewability Reporting for Mobile In-App VAST…