Scott Logie

Scott Logie, Customer Engagement Director at REaD Group joins us to talk about the blurring lines between research and insights in today’s marketing world while sharing a few top of mind marketing tips to draw on: _______ Welcome to…
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Propensity – that is, a natural inclination or tendency – is a term that’s used frequently in Marketing, but not much anywhere else. Customers are a jumpy lot: a recent survey from the DMA found that 61% of customers had switched at least…
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