Browsing Tag

Shawn Riegsecker

Centro Enforces App-Ads.txt to Automatically Target App Ads from Authorized and Validated Sellers

Centro’s Basis Prevents Buying from Fraudulent and Questionable Ad Sellers Representing Mobile Applications Centro, a global provider of advertising technology, announced the enforcement of app-ads.txt in Centro’s programmatic ad platform, Basis. Basis now automatically targets app ads from authorized and validated sellers. This prevents advertisers from buying ads from fraudulent and questionable sellers representing mobile applications. The IAB Tech Lab created the app-ads.txt standard for publishers to list and authorize…