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Shopping Survey

Allocadia Holiday Shopping Survey: Online Shopping Will Lead in 2020, Cyber Monday Set to Top Black Friday

New Data Also Shows That Coronavirus Concerns Remain, Gifting Will Become More Practical, and Consumers Expect More Diverse Holiday Ad Campaigns Allocadia, the leader in Marketing Performance Management (MPM), announced results of a new survey leading up to the 2020 holiday season, covering key topics related to consumers’ shopping plans, expectations and preferences. Findings from the survey of more than 1,000 Americans include a preference for online shopping during the ongoing coronavirus pandemic, a shift to more…