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How AI and Interactive Technology Can Improve the Efficiency of Your Sales Team

Do you want your sales team to improve their close rate? Of course you do! Dumb question. But are you struggling to hit your targets? Did you know that Artificial Intelligence can improve sales by up to 59%? That caught your interest, didn't it? There was a time - not that long ago - where Artificial Intelligence was a dangerous, fantastical monster born of science fiction and dystopian nightmares. Robots returning from the future to change the past to reverse a fate that only arose because the robot returned…

Conversational Marketing Platform Drift Acquires Email Marketing Automatikon Tool Siftrock

Drift, the world’s leading conversational marketing and sales platform, introduced new products and partnerships built to connect businesses with customers now, not later, at HYPERGROWTH 2018. The company announced Conversational Advertising, Drift Assistant, the acquisition of Siftrock and partnerships with Marketo, Demandbase and Outreach. “The last decade in B2B sales and marketing was all about the business following up later,” said David Cancel, Drift Founder & CEO. “But today, B2B sales and marketing has to be…