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SimpleReach

Nativo Acquires Brand Content Measurement and Analytics Platform SimpleReach

Leading Content Technology Platform Deepens Investment in Attribution to Help Marketers Better Measure and Optimize Their Content ROI Measurement, distribution and optimization for content marketing just got easier. Nativo, the leading technology platform for brand content advertising, has completed its acquisition of SimpleReach, the platform used by agencies, advertisers, and publishers to help measure and improve the value of their content investments. Going forward, Nativo will support SimpleReach’s leading advertiser…

SimpleReach Launches First All-in-One Digital Video Measurement Platform

Leader in Branded Content Data Now Enables Brands to Track Owned, Publisher Partner, and Influencer Video Performance Across All Digital Platforms SimpleReach, the leading content data cloud, announced today the public release of its all-in-one video measurement platform that enables brands to seamlessly track owned, publisher partner, and influencer video performance across an increasingly complex digital video landscape. All marketers can now utilize the SimpleReach video measurement platform as their "mission control"…