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smart messaging platform

Gupshup Launches a New Messaging Channel, GIP, to Enhance Business Communications with Consumers

Gupshup announced the launch of a new IP-based messaging channel that will enhance the way businesses communicate with consumers. The Gupshup IP (GIP) messaging channel enables rich, interactive, conversational experiences on any device globally, without requiring an app download of any kind. This will accelerate the emerging trend of conversational messaging among businesses. Marketing Technology News: FMG Suite Announces Strategic Acquisition of Twenty Over Ten GIP offers advanced features including the ability to…

Gupshup Messaging Platform Wins NPCI Grand Challenge by Enabling Payments Through Secure Messaging on Feature Phones

Gupshup, the leading smart messaging platform, has won the $100,000 Grand Challenge for enabling payments on feature phones in India. The Gupshup solution dramatically improved the payment user experience through seamless integration with secure messaging. This will potentially change the lives of nearly half-a-billion feature phone users in India by bringing them into the digital ecosystem for commerce, payments and other services. Gupshup is working with enterprises, handset manufacturers and payment providers to bring…