Browsing Tag

SMS trends

TechBytes with James Lapic, Chief Technology Officer at Zipwhip

How do you think email marketing teams should start embracing cold emails and phone call trends in B2B industry? In 2021, I think you should say, ”Goodbye Email and Phone Calls, Hello Business Texting.” The pandemic has forced us into a mobile and contactless world requiring businesses to digitally transform overnight. We’ve found that 56% of people are saying they now use their mobile devices more than before COVID and 38% of people are getting more news and alerts via text. Texting has given people an important…