Browsing Tag

Snail Mail

Snail Mail Beats Email In Survey

Source: https://www.mediapost.com/publications/article/338814/snail-mail-beats-email-in-survey.html Can this be real? A new study by Lob shows that marketers see direct mail as their best-performing channel and intend to send more of it. Specifically, 60% see postal mail as more effective than email. And despite the higher costs, 61% say direct mail produces the highest ROI of any channel they use, which flies in the face of studies showing that email produces the top ROI. Mind you, Lob provides a software platform…