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Social Canvas

Kargo Acquires Rhombus, Introduces Social Canvas, Exclusive Social Embed Ad Format

Kargo, the leader in mobile advertising, announced that the company has acquired Rhombus, an ad platform built around embedded social content on publishers’ sites. Now called Social Canvas, the technology will be fully integrated into the Kargo platform, where advertisers and publishers can trade on the unique ad placement. Social Canvas is a cookieless targeting solution that aligns brands, including clients Heineken and Allergan, with the news-worthy social posts that editorial teams rely on to tell their stories. Social…