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social measurement

Talkwalker Acquires Nielsen Social

Talkwalker & Nielsen Social will focus on creating listening and analytical solutions to uncover audience, consumer, and industry insights Talkwalker, the leading social listening and analytics company, announced the acquisition of Nielsen Social, a leading provider of social measurement and audience insights software. Nielsen Social's innovative Social Content Ratings® solution will provide additional insights for Talkwalker's market-leading, AI-enabled conversational intelligence platform. The acquisition will build…