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Social Media AdTech

EU-based Social AdTech Firm Smartly.io Scoops $222 Million in Latest Funding Led by Providence Equity Partners

Today, Scandinavian social media advertising company Smartly.io announced that it has raised $222 million in a major funding round led by Providence Equity Partners (“Providence”), a leading American private equity firm. Providence currently specializes in media, communications, education and information industries. In an official blog, Smartly.io's Founder and CEO, Kristo Ovaska stated that the new funding will be channelized to fuel strategic growth in new markets through acquisitions and organic investments in Europe.…