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social media marketing platform

Falcon.io Acquires Unmetric, Creating One of the Most Complete, Unified Social Media Management Solutions in the Market

Cision announced that Falcon.io, its social media management division, has acquired Unmetric, a leader in delivering insights from social benchmarking, audience engagement, and content performance. Unmetric delivers public data from leading global brands across social media channels, enabling companies to enhance their content strategy, better engage with their customers, and spend time where it matters, delivering on business objectives and ROI. Falcon.io will integrate Unmetric into their Social Media Marketing…

Socialbakers Adds AI-Powered Audience Segmentation to its Marketing Platform

The New Addition to the Platform Helps Marketers to Convert Data into Productivity Socialbakers, the leading AI-powered social media marketing platform, has added next-generation Audience Segmentation into the Socialbakers Suite. By integrating social and other digital data sources, the new offering provides marketers with insights into their audience personas, the content they engage with, their main interests and the influencers they trust at the click of a button. Today, marketers are aware that the…