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social media targeting

IRI and AnalyticsIQ Join Forces to Enhance Social Media Targeting and Reach Influential Users

New Digital Audience Tool Enables Marketers to Reach High-Value Social Media Users IRI, the global leader in innovative insights and audience and measurement solutions and services for consumer, retail and media companies, and AnalyticsIQ, a leading consumer marketing data innovator, announced a partnership that empowers CPG digital marketers to more effectively target the most active and influential users of major social media platforms. Combining IRI’s predictive audiences and shopper data and AnalyticsIQ’s social…