IBM and Influential Launch AI-enabled Social Targeting Solution To Help Brands Identify
IBM Expands Collaboration with Social Media Technology Platform Influential New Solution, "IBM Watson Advertising Social Targeting with Influential," Harnesses AI to Help Identify Influencers that Align with a Brand's Values and Voice
IBM announced the launch of Watson Advertising Social Targeting with Influential, a new solution that harnesses artificial intelligence (AI) to help brands identify influencers that best align with their brand values. The new solution within the Watson Advertising suite of targeting products…