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social valuation tool

Social Circle Adds Science To Influencer Marketing By Making ‘Social Valuation’ Tool Publicly Available

Social Circle, the social influencer marketing service, has today made its Social Valuation platform publicly available, which provides engagement metrics vital to achieving accurate measurement and transparency across the industry. Social Circle’s platform was previously reserved for registered users across brands, influencers and agencies working directly with Social Circle’s managed service. Social Circle’s Social Valuation tool draws on extensive campaign data and a cost per engagement metric to assign a potential…