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Soomla

ironSource acquires SOOMLA to Enrich its Platform with Ad Quality Insights

The acquisition adds an additional layer of data and visibility into ad monetization, enabling developers to better identify harmful ads and manage the user experience ironSource, a leading business platform for app developers, announced its acquisition of ad quality measurement platform SOOMLA. Adding SOOMLA’s technology to ironSource’s suite of solutions provides app and game developers with more tools to effectively manage the advertising inside of their apps. The technology will provide developers with insight on ads…

Aarki Recognized by SOOMLA as a Leading Mobile Marketing Platform Consistently Delivering High LTV

Aarki, a leading AI-enabled mobile marketing platform, has been acknowledged in SOOMLA's newly released Ad Lifetime Value (LTV) Benchmarks Report for 2019. The report provides an in-depth analysis that reveals mobile Ad LTV data for Day 7 and Day 30 broken down by media sources, device models, operating systems and countries. It's based on aggregated data collected through the SOOMLA engine during Q2 of 2019, analyzing 80 million user activities of more than 9 billion impressions over 450 apps.…

SOOMLA Raises $2.6M to Lift the Hood on the Black Box of In-app Advertising

The Financing Will Be Used to Fund SOOMLA's Continued Global Expansion SOOMLA, the leading mobile monetization measurement platform, announced a Series A investment of $2.6 million led by JAL Ventures with additional funds coming from existing investors. The financing will be used to fund SOOMLA's continued global expansion and for further investment in its proprietary technology platform. Tal Shaked, General Partner at JAL Ventures will join SOOMLA's board of directors. "SOOMLA has rapidly developed a leadership…