Banner Before Header
Browsing Tag

Sorenson Media

dataxu Announces TotalTV for Advertisers, Spanning Linear, Connected and Addressable TV

Industry-First Unified Planner and Sorenson Media Partnership for Programmatic Linear Execution Enables Advertisers to Get the Most Efficient TV Reach dataxu, a leading provider of programmatic marketing software for marketing and media professionals, announced TotalTV for Advertisers, a unified planning and buying solution for agencies and brands investing across linear, connected and addressable TV. TotalTV includes the world’s first unified planner for TV that creates the most efficient buying plans to reach…

Sorenson Media Appoints Pat Nola as CEO

Pat Nola to Oversee All Aspects of Company Growth Strategy to Strengthen Its Position as Leader in Emerging Addressable TV Industry Sorenson Media, a leading technology provider for broadcasters, advertisers and television manufacturers, announced the appointment of Pat Nola, formerly the company's chief operating officer, as CEO. A proven business leader in directing high-growth companies, Nola originally joined Sorenson Media in 2000, eventually becoming president and CEO of Sorenson Communications, a spin-off…