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Source Quality Scoring

PX Launches First Objective Quality Score for Lead Buyers to Assess and Optimize Sources

Leading Marketplace for Customer Acquisition Delivers New Machine-Learning-Based Tool for Buyers and Sellers PX, the leading marketing technology platform to automate and manage customer acquisition, announced the launch of Source Quality Scoring, an advanced engine that provides the first objective quality score on sources for lead buyers to assess and optimize where to find new customers. The feature is now available to all marketers buying leads through PX. Source Quality Scoring is an expansion of PX’s lead scoring…