SourceMedia

Former Head of Content Strategy at Forrester Research Will Continue the Drive Toward Integrated Services SourceMedia, a leading provider of business information, announced that David Evans has joined the company as Chief Content Officer. Evans was most recently leading the global event content strategy for Forrester. Evans has more than 20 years of experience in strategic content leadership across live experiences and online platforms for media, professional services, and research organizations. Most recently, he led…

Marketers Can Utilize Branded Content to Drive Marketing Outcomes, Push Customers Through the Sales Funnel SourceMedia, a digital business information and performance media company serving senior decision-makers in finance, technology, and healthcare, announced the launch of a new set of Branded Content offerings. The new offerings equip marketers with the ability to dynamically target B2B audiences with branded content in the form of native advertising. The products also position SourceMedia to capitalize on the demand…