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Searchmetrics Google Shopping Study Reveals ‘Fake’ Competition for Ads

European Shopping Comparison Services Claim Google Is Now Trying to Populate the Service with ‘Fake’ Comparison Shopping Sites Over a year on from the European Commission’s antitrust ruling which forced Google to open up its shopping service to outside competitors, new Searchmetrics research suggests a third of ads within Google Shopping boxes are coming from providers other than Google. But the majority of these (23% of all ads) seem to be from digital marketing agencies profiting from Google Shopping’s revamped auction…