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Splashlight

LiiV Acquires Telmar to Bring Creative Intelligence to Life

Parent Company of Visual Content Leader Splashlight Adds Data-Driven, Intelligent Media Insights to Expand Offering of Sophisticated Marketing Tools LiiV, the parent company formed by the owners of Splashlight, announced it has acquired Telmar, the intelligent media insights company, with a 51-year track record and 25,000 users internationally. The combination of Splashlight and Telmar will bring to market the new discipline of creative intelligence, which is a breakthrough way to gather data about creative campaigns…

MarTech Interview with James Ingram, CEO at Splashlight and Telmar

"The more sophisticated you can get, combining human science and data science, the better understanding you have of them." Tell us about your role and journey into Technology. What inspired you to start at Splashlight and Telmar? I started at Splashlight in 2005, and I had always been interested in the Creative space. And I saw this when I met Benoit; the company was three years old at the time, and the kind of brand they had, to be involved at the creative level with the photography was very appealing. And so we joined…