MVPindex Launches New Audience Measurement And Sponsorship Valuation Solution For Twitch
MVPindex, the standard for end-to-end audience measurement and sponsorship valuation in sports and entertainment, and Twitch, the leading service and community for multiplayer entertainment, announced the deployment of MVPindex's proprietary platform to value branded content – including comprehensive engagement data – across its global network. This partnership will make it easier for brands and agencies to enter the esports industry and value sponsorships with established leagues, tournaments, gamers and teams – such as…