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Synup

Synup Accelerates AI Development With Hiring of Vasu Sundarababu

Leading Technology Innovator Will Oversee Machine Learning and Predictive Analytics Applications for the Intent Marketing Cloud Synup, the Intent Marketing Cloud powering customer acquisition, advocacy and loyalty for global brands, announced today the hiring of Vasu Sundarababu as Head of Data Science. As one of the world’s leading authorities on the business applications of artificial intelligence and machine learning, Sundarababu will oversee the ongoing development of Synup AI and the big data infrastructure that will…

Marketing Automation vs Augmentation

Applications of Artificial Intelligence and Machine Learning have proliferated across nearly every industry in recent years, and rightfully so. The technology has come a long way in a relatively short period of time, and its utility is now being appreciated in realms where AI and Machine Learning were never considered before. However, along with this advancement has come a growing concern: What if the technology makes the wrong decision? What if we’re unaware of the long-term consequences of handing decisions over to…

94% of Consumers Rely Heavily on Third-Party Digital Profile Content to Choose Retailers, According to New Study

Retailers are struggling to manage the business information and content most predictive of consumer intent and customer acquisition, according to a new study by Synup, the Intent Marketing Cloud. Synup’s The State of Retail 2019 report surveyed 837 consumers to better understand how they find, trust, and choose retail brands. It found that people in large part are leaving traditional media and websites behind, with 77% of consumers placing significant weight on a retailer’s visibility and accuracy across digital media…

Synup Announces New Executive Hires and Expansion in 2019

New NYC Headquarters and Enterprise Practice Highlight Explosive Growth Synup, the leading SaaS platform powering customer acquisition, advocacy and loyalty for global brands and their business locations, announced that it has deepened its executive leadership bench and moved into a new headquarters in the heart of New York City.  Ashwin Ramesh, CEO and founder of Synup, has also moved to New York to direct the company’s rapid expansion.  Synup helps brands deliver the most accurate and engaging content across devices and…