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Tapad Device Graph™

Tapad Redefines Business to Deliver Personalization at Scale to Marketers

Marketing Technology Leader Tapad Shifts to Identity-Driven Model Launching New Vertical-specific Customer Data Platform Tapad, the company reinventing personalization for the modern marketer, announced a global rebrand to focus its resources on creating best-in-class identity solutions for marketers. This rebrand includes the renaming of the company's proprietary device graph technology to The Tapad Graph, and the introduction of the Tapad Customer Data Platform (CDP), a platform purpose-built to help marketers…

3 Reasons Why Marketers Should Welcome GDPR (Other Than Because It’s Required!)

Since the European Parliament and Council agreed upon the new General Data Protection Regulation (GDPR) in December 2016, GDPR has been on the forefront of many marketers’ minds. A year later, many companies are actively working with privacy and legal experts, implementing processes to become compliant. For some, this process is daunting and significantly affects the way they have been handling data. For others, it aligns with their current practices and is a mere formality for maintaining operations in Europe. However,…