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TechValidate

4C Recognized as a Gartner Peer Insights Customers’ Choice for Ad Tech

Leading Cross-Channel Marketing Technology Platform Recognized Through Client Feedback 4C, a global data science and marketing technology company, today announced that it was named a 2020 Gartner Peer Insights Customers’ Choice for Ad Tech. Gartner defines ad tech as “the technology for managing advertisements across channels, including search, display, video, mobile and social, with functions for targeting, campaign design, bid-management, analysis, optimization and automation of digital advertising.” The company believes…

Study Shows That Marketers See Huge Potential in Artificial Intelligence, but Hindered by Customer Data Challenges

Successful Activation of Customer Data for Use in Artificial Intelligence Correlates with Increased Revenue Performance Blueshift, the leader in AI-powered cross-channel marketing, announced the results of a study, "Activating Customer Data for AI Powered Marketing," conducted by independent research company TechValidate. The study shows that AI is top of mind for marketers with over 80 percent of them using some AI techniques today and almost two out of three (64 percent) looking to expand use of AI in the next…