Browsing Tag

Ted Krantz

As Gen Z Is Set to Rewrite the Future of Mobile, App Annie Releases Report to Help Companies Win With This Next Generation

App Annie, the leader in mobile market data and analytics, released a groundbreaking report on Generation Z, How to Win Gen Z, a demographic that's now the largest population on Earth and the mobile-first generation. This report is essential for businesses to gain insight into this emerging economic engine to fuel revenue and relevance for the long term. "Gen Z is the first generation to grow up on mobile," said Ted Krantz, CEO of App Annie. "They already influence $600B in spend in the US alone—companies need to aim…

App Annie Unites Mobile Market Data and Advertising Analytics with Acquisition of Analytics Provider

App Annie, the leader in mobile market data and analytics, announced that it has acquired mobile analytics company Libring. With this acquisition, App Annie will be first to present market data and advertising analytics side by side, making it easier for mobile publishers and brands to create winning mobile experiences. The company also revealed a major redesign of its brand to mark the first step in its expanded strategic vision and reflect its commitment to be the mobile performance standard. Publishers and brands have…

App Annie Selected for JMP’s Hot 100 Best Privately Held Software Companies of 2018

The Company Now Serves More Than 1000 Enterprise Customers App Annie, the most trusted mobile app market data and insights company, has been named in the 2018 Hot 100 Best Privately Held Software Companies by JMP Securities. Each year, the San Francisco-based investment bank selects software companies based on criteria including financial growth, products and services, quality of leadership, customers, and market potential. This year's selection criteria also has a focus on artificial intelligence and machine learning.…