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The Great British Bake Off

Treacle on TV: How Search Spikes Can Help Baking Brands Get Noticed in the Unlikely of Places

With The Great British Bake Off now back on UK television screens, the baking fever has once again taken hold in the UK. We gasp in wonder watching contestants create intricate masterpieces out of dough, and laugh along at other unfortunate moments like the onset of melting icing. Baking shows like this have become a big part of prime-time television (the latest GBBO series pulling in a record 5.8 million viewers for new broadcaster Channel 4) and viewers are excited by the prospect of recreating these tasty creations for…