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Toluna QuickSurveys Scripting Enhancements Make Complex Research Easy

Enterprise customers benefit from sophisticated research with minimal coding Toluna, an ITWP company and leading consumer intelligence platform provider that delivers insights on demand, announced its flagship Toluna QuickSurveys platform will be enhanced with advanced scripting capabilities for creating and launching complex studies. Working with Toluna, researchers select scripts with sophisticated types of questions including enhanced logic, implicit timed responses and piping and masking, the latter refers to…

Navigating New Trends in Back-To-School Spending With Agile Consumer Insights

Understanding how consumers shop differently during this specialty season could lead to a multi-million-dollar shift in Sales The back-to-school shopping season is in full swing. In fact, in some parts of the country, particularly down South, children have already started classes. What we are learning as students of real-time consumer insights and Marketing trends is that seasonal shopping habits, for back-to-school, in particular, are shifting. No two categories are alike when it comes to buying preferences, and the…

Interview with Janice Caston, VP Global Marketing, Toluna

"Today's marketing research platforms have evolved to provide a better quality of insights. This innovation has totally disqualified the idea that DIY surveys and direct-access approaches only serve as 'quick gut check' research."Tell us about your role at Toluna and how you got here? What galvanized you to join Toluna? I joined Toluna in 2009 when ITWP acquired the company with the aim of expanding into a new category of market research. At that point in time, I'd experienced the best of what the consumer insights…

TolunaInsights Unveiled to Transform End-to-End Consumer Insights Platform

TolunaInsights™ Empowers Businesses with Real-Time Automated Consumer Insights Toluna, a leading provider of consumer insights for the on-demand economy, has completed a corporate rebrand to spotlight its value proposition and market position. Underpinning the rebrand is the launch of TolunaInsights™, the industry’s first comprehensive, automated platform that delivers consumer insights in real-time. These changes mark a significant milestone based on the founding vision ten years ago to democratize market research and…

TechBytes with Phil Ahad, Head, Products and Strategy, Toluna

Phil Ahad EVP, Head of Products and Strategy, Toluna We spoke to Phil Ahad, Head, Products and Strategy, Toluna, to understand how their DIY Quick Survey tool works.Tell us about your role at Toluna and the team you handle? The Toluna Digital group is tasked with identifying first look technology and trends that innovate the market research industry allowing our clients to do more sophisticated and complex research faster and easier than ever before. Toluna takes a very forward-looking approach to technology and…

Toluna Launches Transformative DIY Community Product QuickCommunities

Toluna, industry pioneer and leading provider of on-demand, real-time digital consumer insights, launched QuickCommunities,  a do-it-yourself (DIY) product enables users to build, create and recruit your target consumers into a custom community experience for real-time discussions, events and focus groups. QuickCommunities is the latest addition to Toluna’s real-time digital insights platform, QuickSurveys. This unique combination of quantitative and qualitative tools allows users to build upon survey feedback and obtain…