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Tom Smith

MarTech Interview with Tom Smith, Founder and CEO at GlobalWebIndex

"Marketing Automation is baked into our own marketing processes, however, it’s no short cut for real people working with prospects and customers in a non-scalable way." Tell us about your role and journey into Marketing Technology. What inspired you to start GlobalWebIndex? I had previously worked in a Market Research role at a large global advertising agency. My job was to help clients understand who they should target their Marketing at, why and how to reach them. I utilized all the industry research and data sets…