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Toys “R”Us

Astound Commerce Relaunches Online E-Commerce Platform for Toys “R”Us Canada

Astound Commerce, the world’s largest privately-held digital commerce agency, has announced the relaunch of ToysRUs.ca and BabiesRUs.ca. The project utilizes the latest Salesforce Commerce Cloud reference architecture (SFRA), and was coupled with an advanced Cross Cloud Integration of Salesforce Marketing Cloud and Salesforce Service Cloud. After the Canadian division of Toys”R”Us was acquired by Fairfax Financial Holdings Ltd. in April 2018, Astound Commerce was tasked with helping the brand re-platform its online…