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Traditional Marketing

The Simple Marketing Strategy No Business Can Afford to Overlook in 2019

Once upon a time, businesses relied on traditional marketing and word-of-mouth advertising to succeed. Fast forward to 2019, and traditional marketing has transformed to digital — and word-of-mouth has transformed to online reviews. While there’s nothing wrong with continuing to make the most of old-school marketing methods if they’ve treated you well, there is something wrong if your business doesn’t adapt to the new realm of online reviews. Most businesses recognize that online reviews are important, but may not…

Marketing and Ops: Leveraging A Brands Most Powerful Duo

Successful brands are relying on strong collaboration between Marketing and Operations. At least that’s what I learned from working with highly successful and rapidly growing brands like Brooklinen, THINX, Peak Design, and Oiselle. I work closely with our customers to understand their day-to-day workflows and objectives. We regularly conduct customer feedback interviews and consult our users on what to build next to help them achieve their goals. Through this practice, it’s becoming more clear that across verticals…

TechBytes with James Wilson, CTO at Rokt

Tell us about your role and the team/technology you handle at Rokt. As the Chief Technology Officer at Rokt, I’m responsible for setting the technical direction for our rapidly growing engineering team, influencing product development and am accountable for our success in becoming a leading technology brand. I have technical oversight of over 75 engineers that work on C# .Net and Clojure back-end services, Angular and React Javascript front-ends, and machine-learning and data science teams using Python-based analysis…