Browsing Tag

Travel marketers

Travel Marketers Look Ahead Toward Recovery 

When the pandemic hit, every marketer and advertiser was left shell-shocked, and none likely more than those in travel and tourism, which nearly came to a halt. Marketers were left grappling with how best to navigate and adapt amidst a constantly changing landscape, including figuring out when it was responsible to resume travel advertising. Marketing Technology News: simpleshow Adds Service Portal To Its Digital Platform The pandemic greatly affected advertising budgets and resources, which forced teams to do more…

Sojern Adds Metasearch to Multichannel Digital Marketing Platform

Sojern, a leading provider of digital marketing solutions for travel, announced the addition of metasearch to its multichannel digital marketing platform designed for hotels, attractions, and destinations. Now travel marketers can access all major digital marketing channels from a single provider: metasearch, display, native, video, connected TV, search, and social. For more than a decade Sojern has built tools to help customers drive more direct bookings to their websites. Underpinned by proprietary data science and…