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Travis Montaque

The Secret to True Brand Authenticity

Understand what matters to your customers – and show you care Authenticity in marketing. Illusion or reality? I am encouraged that companies are inching closer to creating bonafide, meaningful connections, and interactions with their consumers – a challenge that marketers have struggled with for decades. In my experience, to achieve genuine brand relationships, companies must be vocal and heartfelt about the social issues that are bringing people closer together today – impacting brands and consumers alike. Companies…

Interview with Travis Montaque, Founder and CEO, Emogi

"We’re also allowing brands to join the conversation seamlessly – not as ads, but as branded content that is presented to users when they want to share them."Tell us about your role at Emogi and how you got here. What inspired you to start a Conversational Content Platform? I serve as the Founder and CEO of Emogi a content engine for communication services that helps people have better conversations whether they’re texting on a chat app, commenting on a post, or sending a video to friends. Partnering with leading…

The World Beyond Social Media

Only 10 years ago, social was considered the new frontier of digital advertising, but no longer. Banner ads have been proven to be the least trusted form of advertising, and Millennial users have conditioned themselves to ignore them on these platforms, glazing over the placements without absorbing the content in a state known as “digital ad fatigue.” Experienced social media users have even begun to recognize and disregard the sponsored posts that marketers insert directly into their news feeds. Branded content on social is…