Browsing Tag

Tribe

TRIBE Brings Leading Content Marketplace from Down Under to the US

TRIBE, a self-serve marketplace connecting brands with micro-influencers, announced their US launch, as well as a $7.5 Million Series A funding round with multiple investors from around the globe, including Burch Creative Capital. TRIBE’s US operations will be headquartered at One World Trade Center in Manhattan and will be overseen by the company’s CEO, Anthony Svirskis. The company has additional offices in Sydney, Melbourne, Manila and London, with over 70 global employees. “With TRIBE we’re finally seeing influencer…

To Become a Tech Titan, You’ve Got to Build a Tribe

Marketing is the science of emotional connections. As the great Al Ries and Jack Trout famously said, the marketing battle doesn’t happen in the physical domain; it happens in the “mind of the buyer.” As consumers, when we buy products or services beyond those that serve our basic needs, we’re not buying the physical manifestation of those products. We’re buying our emotional connection to them. We drive BMW because of our emotional connection to the attribute “the ultimate driving machine”. We run with Nike…