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Tribeca Studios

P&G Advances Systemic Change for Gender Equality in Advertising at 2018 Cannes Lions Festival of Creativity

P&G Launches Strategic Partnerships With Media And Entertainment Powerhouses, Queen Latifah And Katie Couric The Procter & Gamble Company advanced its commitment to gender equality through a series of new actions, commitments and partnerships to increase diversity throughout the creative supply chain, leading to more accurate and positive portrayals of women in advertising and media, and driving growth and social good. Women and girls are inaccurately or negatively portrayed in 29 percent of ads and media…