Instreamatic Partners with Triton Digital to Accelerate Voice-Driven Audio Advertising

Instreamatic Partners with Triton Digital to Accelerate Voice-Driven Audio Advertising

Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing interactive voice AI technology, announced a partnership with Triton Digital®, the global technology and services leader to the digital audio and podcast industry. Through this partnership, Instreamatic is integrating its voice dialogue advertising technology into Triton Digital’s preeminent Advertising Server, enabling Triton’s clients to seamlessly deliver voice dialogue advertising experiences within their audio content to further increase ad engagement through interactive conversations.

In practice, dialogue ads present listeners with verbal calls-to-action: for instance, an ad could offer more detailed information about a product or service. The listener can engage in brief, meaningful interactions with the ad by speaking aloud naturally and conversationally – either expressing interest in order to accept the offer, or responding negatively to conclude the ad and return to the content they were listening to. Dialogue advertising campaigns driven by major brands like HP, IKEA, and Infiniti have demonstrated the power of these brief interactive ads to engage listeners in brand experiences they find both meaningful and memorable.

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“We are pleased to integrate with Instreamatic, and to provide our clients with access to their voice dialogue advertising technology,” said John Rosso, President o­f Market Development at Triton Digital. “Instreamatic shares our commitment to providing the industry with innovative technology that enables meaningful connections between brands and their target audiences, and to furthering the growth of the audio industry at large.”

“We are thrilled to partner with Triton Digital,” said Stas Tushinskiy, CEO, Instreamatic. “We are happy to provide their clients with an additional vehicle for creating effective, individualized, and revenue-driving ad experiences.”

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In addition to dialogue advertising, Instreamatic provides brand advertisers with empirical ad metrics in real-time, offering deeper and more actionable insights into ad performance. Instreamatic utilizes advanced voice AI and deep learning mechanisms that analyze and iteratively improve understanding of listener responses and the delivery of dialogue ad content. Advertisers are able to leverage these real-time metrics and analysis to conduct data-driven campaign optimization, tweaking ad content to ensure each listener receives experiences that are compelling and highly-relevant.

In addition to dialogue advertising, Instreamatic provides another unique and new advertising capability in the form of Continuous Dialogue communication, which enables advertisers to build ongoing brand relationships with individual listeners. With continuous dialogue, brands can continue their conversations with listeners across multiple ads, and even across different channels and audio publishers. Brand advertisers can shape new ad content to target individual listeners based on the full history of their past campaign engagements and spoken responses, in order to maximize opportunities for conversion at each brand touchpoint. In practice, continuous dialogue communications have proven to help major brands increase engagement and conversion by re-targeting listeners with more individualized content and carefully nurturing those brand relationships.

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Triton Digital Releases Webcast Metrics Rankings for the Top Digital Audio Properties for November 2019

Triton Digital Releases Webcast Metrics Rankings for the Top Digital Audio Properties for November 2019

Triton Digital®, the global technology and services leader to the digital audio and podcast industry, released its monthly Webcast Metrics® rankers for November 2019. The global rankers, in addition to the U.S., LATAM, and EMEA regional rankers provide insight into the top-performing streaming audio stations and networks around the world for the month of November.

@TritonDigital’s Webcast Metrics® ranks the top digital audio properties for November 2019. View the Rankers: https://www.tritondigital.com/resources/monthly-rankers/rankers-archive

The Webcast Metrics streaming measurement service is the industry standard for online audio consumption data. It provides credible, validated data that enables audio publishers around the world to analyze the consumption of their audio content by daypart, device type, geography, distribution platform, and more.

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Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 40 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. Triton Digital is a wholly owned subsidiary of The E.W. Scripps Company.

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Triton Digital Integrates with Rubicon Project to Increase Global Access to Digital Audio and Podcast Supply

Triton Digital Integrates with Rubicon Project to Increase Global Access to Digital Audio and Podcast Supply

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced the inclusion of Triton’s marketplace in the Rubicon Project’s exchange. Through this integration, buyers that use the Rubicon Project exchange can now access audio supply from online audio services, platforms, networks, radio and TV broadcasters, audio content publishers, and pro audio producers leveraging Triton’s SSP (supply-side platform). This integration increases buyers’ access to premium audio inventory, making it easier for marketers and brands to reach their target audiences around the world with effective and resonating messages.

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“We are pleased to partner with Rubicon Project on this integration, offering buyers around the world access to Rubicon Project’s exchange where they can incorporate live, on-demand, and podcast inventory into their buys,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. “The integration provides even more opportunities to execute global, targeted, non-skippable, and brand-safe ad buys through open marketplace and private marketplace deals.”

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“We are happy to partner with Triton Digital, and to provide our buyers with access to their diverse audio inventory from a wide array of radio broadcasters, podcasters, streaming music services, and more,” said Michael Chevallier, Vice President, Sales at Rubicon Project. “Triton shares our passion for bolstering the growth of the digital audio and podcast marketplace by making it easy to access and transact supply, and we believe this integration will meaningfully increase buyers’ reach and ability to connect with their target audiences around the world.”

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Triton Digital Releases Webcast Metrics Rankings for the Top Digital Audio Properties for October 2019

Triton Digital Releases Webcast Metrics Rankings for the Top Digital Audio Properties for October 2019

Triton Digital®, the global technology and services leader to the digital audio and podcast industry, released its monthly Webcast Metrics® rankers for October 2019. The global rankers, in addition to the U.S., LATAM, and EMEA regional rankers provide insight into the top-performing streaming audio stations and networks around the world for the month of October.

The Webcast Metrics streaming measurement service is the industry standard for online audio consumption data. It provides credible, validated data that enables audio publishers around the world to analyze the consumption of their audio content by daypart, device type, geography, distribution platform, and more.

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Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 40 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry.

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Triton Digital Releases Webcast Metrics Rankings for the Top Digital Audio Properties

Triton Digital Releases Webcast Metrics Rankings for the Top Digital Audio Properties

Triton Digital, the global technology and services leader to the digital audio and podcast industry, released its monthly Webcast Metrics® rankers for September 2019. The global rankers, in addition to the U.S., LATAM, and EMEA regional rankers provide insight into the top-performing streaming audio stations and networks around the world for the month of September.

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The Webcast Metrics streaming measurement service is the industry standard for online audio consumption data. It provides credible, validated data that enables audio publishers around the world to analyze the consumption of their audio content by daypart, device type, geography, distribution platform, and more.

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Triton Digital is the global technology and services leader to the digital audio and podcast industry. Operating in more than 40 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. Triton Digital is a wholly owned subsidiary of The E.W. Scripps Company

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Triton Digital Integrates Wedel Software’s MediaSales Traffic Solution with its Industry-Leading Audio Ad Server

Triton Digital Integrates Wedel Software’s MediaSales Traffic Solution with its Industry-Leading Audio Ad Server

Triton Digital, the global technology and services provider to the digital audio and podcast industry, announced that it has integrated its online Audio Ad Server with the MediaSales Traffic solution from Wedel Software, a leading supplier of media information systems for the global broadcast and advertising industries.

@TritonDigital Integrates #WedelSoftware’s MediaSales Traffic Solution with its Industry-Leading Audio Ad Server

This integration streamlines ad operations for users of the Triton Ad Platform and Wedel Software’s MediaSales Traffic solution, enabling them to simultaneously enter campaigns for multiple advertising mediums including digital audio, traditional radio, display, search, and more into one system at the same time. In addition, the integration significantly improves reporting processes, eliminating the risk of human error by automating the consolidation of campaign results like impressions or GRPs.

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“We are excited to partner with Triton Digital to provide our users with a streamlined workflow for the trafficking of audio ads,” said Raoul Wedel, CEO at Wedel Software. “The combination of our solutions will undoubtedly provide our clients with an increasingly powerful, user-friendly, and simplified ad management solution.”

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“Wedel Software shares our passion for providing clients with dynamic and sophisticated technology that helps clients increase efficiencies in day-to-day operations,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. “We are pleased to integrate our online Audio Ad Server with their trafficking solution to provide their clients with the ability to transact audio in a more streamlined and efficient manner.”

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Triton Digital Releases Webcast Metrics Rankings for the Top Digital Audio Properties for August 2019

Triton Digital Releases Webcast Metrics Rankings for the Top Digital Audio Properties for August 2019

Triton Digital®, the global technology and services leader to the digital audio and podcast industry, released its monthly Webcast Metrics® rankers for August 2019. The global rankers, in addition to the U.S., LATAM, and EMEA regional rankers provide insight into the top-performing streaming audio stations and networks around the world for the month of August.

@TritonDigital’s Webcast Metrics ranks the top digital audio properties for August 2019. View the Rankers: https://www.tritondigital.com/resources/monthly-rankers/rankers-archive

The Webcast Metrics streaming measurement service is the industry standard for online audio consumption data. It provides credible, validated data that enables audio publishers around the world to analyze the consumption of their audio content by daypart, device type, geography, distribution platform, and more.

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Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 40 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. Triton Digital is a wholly owned subsidiary of The E.W. Scripps Company.

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Triton Digital Integrates Centro’s Basis Platform with the a2x Programmatic Marketplace

Triton Digital Integrates Centro’s Basis Platform with the a2x Programmatic Marketplace

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced an integration between Centro’s Basis platform with Triton Digital’s programmatic audio marketplace, a2x®. Centro, a global provider of advertising technology, operates Basis, a comprehensive and automated digital media platform. The integration bolsters Basis capabilities for executing global, targeted, non-skippable, and brand-safe audio ad buys through both open marketplace and private marketplace deals. The a2x marketplace offers a wide array of global, monthly ad opportunities on premium content produced by radio organizations, professional sports leagues, podcasts, streaming audio platforms, and more.

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Basis consolidates digital operations across programmatic, direct, search, and social campaigns. In addition, it offers an award-winning demand-side platform (DSP) seamlessly integrated with workflow automation for direct-buying, holistic analytics, business intelligence technology and billing reconciliation, all available in a single sign-on system. With programmatic audio ads included in their toolset, Basis users are empowered to plan and execute campaigns on all major channels and ad units.

“Our partnership with Triton Digital aligns Centro with a premier media organization on the forefront of digital audio and podcast advertising,” said Steve Monti, VP, Customer Success at Centro. “Our users will benefit from the performance of audio, as the a2x marketplace provides robust and unparalleled access to audiences engaged with premium audio content from radio broadcasters, podcasters, streaming music services, and more.”

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“We are proud to integrate Basis with a2x, and to enable its buyers to utilize the power and efficiency of digital audio to reach their target audiences,” said John Rosso, President, Market Development at Triton Digital. “We look forward to supporting Centro’s mission to automate media buying and execution through this integration, and we are proud to provide it with access to top-tier digital audio and podcast inventory from around the world.”

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Triton Digital Announces Acquisition of Podcast Powerhouse Omny Studio

Triton Digital Announces Acquisition of Podcast Powerhouse Omny Studio

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced the acquisition of Omny Studio, the creators of the world’s most advanced podcast and on-demand audio publishing platform, which Triton has been integrated with and re-selling since 2017.

As a result of this acquisition, Triton Digital has acquired the technology, assets, and team of the Melbourne-based podcasting leader, and is now the exclusive provider of the industry’s most advanced, full-stack enterprise podcasting solution. The entire Omny Studio team, including co-founders Andrew Armstrong and Long Zheng, have joined Triton Digital.

Omny Studio is trusted by the world’s leading radio stations and podcast networks, including Cumulus Media, Entercom, Mediacorp, Southern Cross Austereo, Corus Entertainment, Mashable, Arabian Radio Network, Mamamia, and more. The addition of Omny Studio’s comprehensive CMS and hosting capabilities into Triton’s preeminent portfolio of streaming, advertising, and measurement technologies provides the world’s audio publishers with a one-stop-shop to increase their reach and revenue while simultaneously streamlining workflows.

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“Omny Studio has been an exceptional partner that shares our passion for enabling traditional broadcasters and pure play podcasters to grow their audience and revenue,” said Neal Schore, CEO of Triton Digital. “We are proud to welcome Omny to the Triton family, and look forward to combining our talent and technology to expand the solution globally and continue to innovate around podcast data and analytics.”

“Triton Digital has been driving the growth and innovation of the digital audio industry for the last 13 years, and we are excited to be joining forces to further expand our global footprint and the adoption of our unequaled technology around the world,” said Sharon Taylor, CEO of Omny Studio. “We share a passion and a mission to provide publishers with the most comprehensive technology in the market, and look forward to working as part of the Triton family to drive the global audio industry forward.”

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“We’re excited by the opportunity to continue innovating for our customers and look forward to the next phase of the journey ahead with Triton Digital,” said Andrew Armstrong, Co-Founder and CTO of Omny Studio. “Together with Triton, we remain committed to delivering best-in-class creation, publishing, monetization and analytics tools that enable audio publishers to garner millions of podcast downloads every day,” added Long Zheng, Head of Product at Omny Studio.

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Triton Digital Integrates dataxu’s TouchPoint DSP with the a2x Programmatic Marketplace to Provide Buyers with Access to Top-Tier Digital Audio Advertising Inventory

Triton Digital Integrates dataxu’s TouchPoint DSP with the a2x Programmatic Marketplace to Provide Buyers with Access to Top-Tier Digital Audio Advertising Inventory

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced the integration of its programmatic audio advertising marketplace, a2x, with the TouchPoint DSP by dataxu, a leading software provider for marketing professionals. The integration provides dataxu’s customers with the ability to add online audio from premiere broadcasters, podcasters, and streaming music services around the world to their programmatic, omnichannel buys through private marketplace (PMP) deals.

“We look forward to the wide array of high quality audio inventory in Triton Digital’s a2x marketplace, and are pleased to provide our clients access to it through dataxu”

“We are proud to have dataxu integrated with a2x,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. “We look forward to fueling the success of their buyers with the flexibility and enhanced targetability that is made possible through our transparent programmatic marketplace, and to increasing their reach through the addition of our premium audio inventory on connected devices such as desktops, mobile, and smart speakers.”

“Triton Digital shares our passion for delivering state-of-the-art technology and services that maximize reach, minimize hassle, and generate meaningful revenue, which made our decision to integrate with them an easy one,” said Ziggy Zografakis, Director, Marketplace at dataxu.

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Customers of Triton Digital and dataxu will see true value in this integration.

“We look forward to the wide array of high quality audio inventory in Triton Digital’s a2x marketplace, and are pleased to provide our clients access to it through dataxu,” said Daniel Atai, Director at Viewspotter.

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The global audio marketplace, a2x, is the world’s first programmatic buying marketplace for digital audio. The industry-leading marketplace enables buyers to execute highly targeted and brand safe audio ad buys across a highly engaged digital audience.

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Triton Digital Integrates with Google Display & Video 360

Triton Digital Integrates with Google Display & Video 360

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced that it has integrated its audio SSP (Yield-Op) and programmatic audio marketplacewith Google’s Display & Video 360. The integration of Triton’s audio SSP and programmatic marketplace with Display & Video 360 has created the industry’s largest transparent marketplace whereby audio inventory can be transacted at scale across the globe.

@TritonDigital has integrated its audio SSP (Yield-Op) and programmatic audio marketplace (a2x®) with Google’s Display & Video 360

Through this integration, buyers can create private marketplace deals (PMPs) with a wide range of audio publishers including streaming music services, broadcast radio stations, podcasts, online gaming and more to engage audiences across any internet-connected device, including mobile phones, desktop computers, TV’s, and smart speakers.

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“We are thrilled to integrate our audio SSP and programmatic marketplace with Display & Video 360,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. “Our combined global presence will have a tremendous impact on the audio industry’s growth, enabling publishers to deliver a smooth, high quality listening experience to their audience by leveraging server-side audio ad insertion and native ad placement to provide a high return to their advertising partners.”

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Triton Digital is the global technology and services leader to the digital audio and podcast industry. Operating in more than 40 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics, the leading online audio measurement service. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. Triton Digital is a wholly owned subsidiary of The E.W. Scripps Company.

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Stingray Selects Triton Digital for Digital Audio Monetization

Stingray Selects Triton Digital for Digital Audio Monetization

Triton Digital, the leading technology provider for the global audio industry, announced that Stingray, a leading music, media, and technology company in Montreal, has selected Triton Digital to power the monetization of the streaming audio content on its Stingray Music mobile application. Through this partnership, Stingray will utilize Triton’s programmatic audio marketplace (a2x®) and audio Sell-Side Platform (Yield-Op) to make its audio inventory available programmatically to media buyers around the world through both open and private marketplace deals.

@Stingray has selected @TritonDigital to power the monetization of its digital audio inventory

“Triton Digital is the perfect partner to support the ongoing growth and evolution of our digital audio strategy,” said Ryan Fuss, Senior Vice President, Advertising Solutions of Stingray. “With a development hub right here in Montreal, Triton’s commitment to first-rate customer service, support, and technological innovation is unparalleled. We are confident that their cutting-edge technology and knowledgeable team will enable us to enhance the listening experience for our audience further, increase our reach, and meet our revenue goals.”

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“With 400M subscribers in 156 countries, Stingray shares our passion for harnessing the power of digital audio to connect audience and brands in a meaningful, relevant context around the world,” said John Rosso, President of Market Development at Triton Digital. “We are pleased to provide Stingray with the technology and services they need to further contribute to the rapidly growing digital audio landscape in Canada, and to enable their advertisers to target their message effectively and efficiently with unprecedented reach through the power of programmatic buying.”

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Triton Digital is the global technology and services leader to the digital audio and podcast industry. Operating in more than 40 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics, the leading online audio measurement service. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. Triton Digital is a wholly owned subsidiary of The E.W. Scripps Company.

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Webcast Metrics Ranks the Top Digital Audio Properties in the US and Latin America for December 2018

Webcast Metrics Ranks the Top Digital Audio Properties in the US and Latin America for December 2018

Triton Digital, the leading technology provider for the audio industry, released its monthly Ranker in the US and Latin America for December 2018, providing insight into the top streaming audio providers in both regions for the month of December.

@TritonDigital’s Webcast Metrics ranks the top digital audio properties for December 2018

During this month, all measured clients within the US reported a total of 6,070,098 Average Active Sessions (AAS) during the Monday through Friday 6:00am to 8:00pm daypart, and 5,119,944 AAS during the Monday through Sunday 6:00am to Midnight daypart. All metrics within the Webcast Metrics rankers include both ad-supported and non-ad supported listening, globally, and in the US.

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Triton Digital’s Monthly Ranker is a listing of its top 20 clients’ digital audio stations and networks measured by the Media Rating Council (MRC) accredited Webcast Metrics audience measurement platform. Webcast Metrics uses a proprietary platform to track audience data and convert it to audience metrics that can be easily understood by stations, publishers and advertisers. Unlike other measurement solutions, Triton’s Webcast Metrics information is based on census data, rather than consumer surveys, providing the most accurate information.

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Triton Digital is the global technology and services leader to the digital audio and podcast industry. Operating in more than 40 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics, the leading online audio measurement service. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry.

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Podcasting and Audiobooks Both Attain 50% Reach; Facebook Usage Continues to Drop

Podcasting and Audiobooks Both Attain 50% Reach; Facebook Usage Continues to Drop

Podcasting shows explosive year-over-year growth as gains in spoken-word audio mark the 2019 Infinite Dial Study by Edison Research and Triton Digital. Among the US population ages 12 and older, as the total number of people who have ever listened to a podcast passes 50% for the first time.

Edison Research and Triton Digital Reveal Results of The Infinite Dial 2019

“This is a watershed moment for podcasting–a true milestone. With over half of Americans 12+ saying that they have ever listened to a podcast, the medium has firmly crossed into the mainstream,” noted Tom Webster, Senior Vice President at Edison Research.

One-third of the population reported having listened to a podcast in the last month, representing 90 million monthly listeners. The spoken-word audio sector also saw increases with audiobooks, as the portion of the US population that has ever listened to an audiobook surpasses one-half for the first time.

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“It’s a pleasure to once again partner with Edison Research for another insightful presentation of media usage and consumption in the US,” said John Rosso, President of Market Development at Triton Digital.

The latest study also finds that the number of current users of Facebook continues to drop. The study shows an estimated 15 million fewer users of Facebook than in the 2017 report. The declines are heavily concentrated among younger people.

Other findings include:

  • More than half the US population now reports having used YouTube specifically for music in last week. This number is now 70% among 12-34-year-olds.
  • The percentage of Americans who listen to online audio (defined as listening to AM/FM radio stations online and/or listening to streamed audio content available only on the internet) has doubled since 2012, growing from one-third of the population to two-thirds.
  • Time spent listening to online audio has reached a record high this year, with weekly online audio listeners reporting and average of nearly 17 hours of listening in the last week.

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The 2019 Infinite Dial is the latest report in a series dating back to 1998 that covers consumer usage of media and technology, has tracked many new mediums as they develop. The Infinite Dial currently provides the latest research in US digital audio, mobile, smart speakers, podcast consumption, and social media. The Infinite Dial study uses the “gold standard” of nationally representative survey research—a random probability telephone sample, comprising both mobile phones and landlines, of all Americans ages 12 and older. The study has become the report card on digital audio and other digital media and is widely used and quoted by broadcasters, Internet radio, ad agencies, and the financial community.

How the Study was Conducted:
A total of 1,500 persons were interviewed to explore Americans’ use of digital platforms and new media. From January 3rd through February 4th, 2019, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling through both landline phones and mobile phones. The survey was offered in both Spanish and English. Data was weighted to national 12+ US population estimates.

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Triton Digital Integrates Operative.One with the Tap Advertising Platform

Triton Digital Integrates Operative.One with the Tap Advertising Platform

Triton Digital, the leading technology provider for the global audio industry, announced that it has integrated the Operative.One Ad Management Platform from Operative, with Triton’s Tap Advertising Server to further optimize and streamline the order management process for audio publishers.

@TritonDigital has integrated the Operative.One Ad Management Platform with the Tap Advertising Server to optimize order management for publishers.

Through this partnership, publishers that use the Tap ad server can now manage their advertising orders more efficiently and with enhanced omni-channel scalability. The Operative integration enables publisher trafficking teams to enter buys for multiple advertising mediums including digital audio, broadcast radio, websites, and more into one system and at the same time to streamline the ad management process and eliminate duplicative effort. Publishers can then add their audio-specific parameters, such as creative and targeting criteria, into the platform.

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“We are thrilled to be working with Triton Digital to expand the utilization of our software using our open framework approach to help audio publishers around the world optimize and simplify the management of their multi-channel inventory,” said Lorne Brown, CEO at Operative. “The pioneering leader in digital audio technology, Triton Digital shares our passion for innovation, collaboration, and for enabling clients to transact audio inventory with ease.”

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“We remain committed to the continuous advancement of our technology, and to providing the digital audio industry at large with solutions that make transacting advertising more efficient,” said John Rosso, President of Market Development at Triton Digital. “We are pleased to partner with Operative, the leading ad management platform, to further streamline the management of ad buys within our Tap ad server.”

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Deezer Partners with Triton Digital to Launch New Mobile Programmatic Audio Advertising

Triton Digital

Deezer Brand Solutions, the ad-sales house of global music streaming service, Deezer, has today launched mobile programmatic audio advertising for its free users through a new partnership with Triton Digital, the leading technology and services provider to the global audio industry. The new partnership will significantly improve advertising efficiency and will bring more value for both brands and its non-paying users.

Now, audio buyers can effortlessly establish real-time deals from Deezer’s digital audio inventory. Deezer will now release its audio mobile inventory across 20 countries using Triton’s audio SSP, Yield-Op.

The new partnership aims to deliver even more value to brands looking to advertise on the streaming service, as Deezer’s audio advertising is non-skippable and will play only one unique audio ad per break. This guarantees increased brand visibility, without heavily disrupting the user experience. In addition, Deezer’s first-party data guarantees high quality targeting and ensures a high degree of impressions delivered to the most relevant audience.

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Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital commented: “Deezer is a premium publisher, and we are proud to have their inventory offered via Yield-Op for private deals and on open auction in the a2x® marketplace. Enabling agencies and advertisers around the world to engage Deezer’s millions of monthly active users with targeted, relevant ads will further strengthen the high-quality, personalized listening experience that Deezer has always delivered.”

Marianne le Vavasseur, VP Adsales, Deezer Brand Solutions commented: “We are excited to offer a more efficient way to advertise on Deezer. Now with programmatic advertising through Triton, more brands and publishers can reach the audiences they need to drive visibility and awareness, while our free users will benefit from more suitable ads.”

Deezer connects 14 million monthly active users around the world to 53 million tracks. Deezer is available in over 180 countries worldwide, and offers instant access to one of the largest and most diverse global music streaming catalogue on any device.

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Triton Digital Integrates with Tru Optik to Bring Enhanced Targeting, Measurement, and Attribution to Streaming Audio and Podcast Advertising

Triton Digital Integrates with Tru Optik to Bring Enhanced Targeting

Triton Digital, the global technology and services leader to the digital audio industry, announced the integration of the Triton Ad Server, Tap, with Tru Optik, the audience intelligence and data-management platform at the forefront of addressable Over-the-Top (OTT) and Connected TV (CTV), to bring enhanced audience targeting, measurement, and attribution to streaming radio and podcast advertising.

Triton Digital Integrates with @TruOptik to Bring Enhanced Targeting, Measurement, and Attribution to Streaming Audio and Podcast Advertising

With more than 73 million Americans listening to podcasts monthly and broadcast radio accounting for 17 of the top 20 audio streaming services, there is an increased demand for advanced targeting across streaming audio. Through this partnership, audio publishers that use Triton Digital’s Tap ad server will have the ability to leverage a custom Streaming Audio Data Marketplace to facilitate audience targeting across more than 75 million households in the US Audience segments include demographic, behavioral, and purchase data from leading third-party vendors. Categories such as avid gamers, sports fanatics, auto enthusiasts, fine diners, concert goers, globetrotters, big box shoppers, tech enthusiasts, and more will be actionable for leading broadcasters, podcasters, and streaming music services across desktop, mobile, smart speakers and other internet connected devices. This enhanced targeting will enable audio publishers to increase both the value of their audio inventory, and the return on investment for their advertisers.

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“As pioneers of audio advertising solutions, we remain committed to the continuous advancement of our technology, and to providing our clients with solutions that make leveraging the power of digital audio both simple and effective,” said John Rosso, President, Market Development at Triton Digital. “We are pleased to be integrated with Tru Optik, and to expose their audiences in Tap for the benefit of our streaming and podcast publishers, as well as their advertisers.”

“With the rise of smart speakers and other connected devices, advertisers cannot rely on device IDs or cookies alone to ensure they are connecting with the right audiences,” said Andre Swanston, Chief Executive Officer and Co-Founder at Tru Optik. “Tru Optik’s data management platform and household graph have led the way in solving the targeting and measurement challenges across the Over-the-Top TV ecosystem. We look forward to partnering with Triton Digital to empower brands and publishers with the precise audience insights needed to more effectively reach millions of streaming audio and podcast listeners.”

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