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Triton Digital

Triton Digital Integrates DBSgroep’s RTVPLAN Media Sales Solution With Its Renowned Advertising Server

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced that it has integrated with DBSgroep’s media sales solution, RTVPLAN, with Triton’s Advertising Server to further optimize and streamline the order management process for audio publishers. Marketing Technology News: AudioEye Appoints Heath Thompson as Chief Executive Officer This integration enables publishers that use Triton’s Ad Server to streamline the management of their advertising orders and…

Instreamatic Partners with Triton Digital to Accelerate Voice-Driven Audio Advertising

Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing interactive voice AI technology, announced a partnership with Triton Digital®, the global technology and services leader to the digital audio and podcast industry. Through this partnership, Instreamatic is integrating its voice dialogue advertising technology into Triton Digital’s preeminent Advertising Server, enabling Triton’s clients to seamlessly deliver voice…

Triton Digital Releases Webcast Metrics Rankings for the Top Digital Audio Properties for November 2019

Triton Digital®, the global technology and services leader to the digital audio and podcast industry, released its monthly Webcast Metrics® rankers for November 2019. The global rankers, in addition to the U.S., LATAM, and EMEA regional rankers provide insight into the top-performing streaming audio stations and networks around the world for the month of November. @TritonDigital's Webcast Metrics® ranks the top digital audio properties for November 2019. View the Rankers:…

Triton Digital Integrates with Rubicon Project to Increase Global Access to Digital Audio and Podcast Supply

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced the inclusion of Triton’s marketplace in the Rubicon Project’s exchange. Through this integration, buyers that use the Rubicon Project exchange can now access audio supply from online audio services, platforms, networks, radio and TV broadcasters, audio content publishers, and pro audio producers leveraging Triton’s SSP (supply-side platform). This integration increases buyers’ access to premium audio inventory,…

Triton Digital Releases Webcast Metrics Rankings for the Top Digital Audio Properties for October 2019

Triton Digital®, the global technology and services leader to the digital audio and podcast industry, released its monthly Webcast Metrics® rankers for October 2019. The global rankers, in addition to the U.S., LATAM, and EMEA regional rankers provide insight into the top-performing streaming audio stations and networks around the world for the month of October. The Webcast Metrics streaming measurement service is the industry standard for online audio consumption data. It provides credible, validated data that enables…

Triton Digital Releases Webcast Metrics Rankings for the Top Digital Audio Properties

Triton Digital, the global technology and services leader to the digital audio and podcast industry, released its monthly Webcast Metrics® rankers for September 2019. The global rankers, in addition to the U.S., LATAM, and EMEA regional rankers provide insight into the top-performing streaming audio stations and networks around the world for the month of September. Marketing Technology News: Tru Optik and Anzu.io Announce Multi-Year Exclusive Agreement to Bring Audience-Based Targeting to In-Game Advertising The…

Triton Digital Integrates Wedel Software’s MediaSales Traffic Solution with its Industry-Leading Audio Ad Server

Triton Digital, the global technology and services provider to the digital audio and podcast industry, announced that it has integrated its online Audio Ad Server with the MediaSales Traffic solution from Wedel Software, a leading supplier of media information systems for the global broadcast and advertising industries. @TritonDigital Integrates #WedelSoftware’s MediaSales Traffic Solution with its Industry-Leading Audio Ad Server This integration streamlines ad operations for users of the Triton Ad Platform and Wedel…

Triton Digital Releases Webcast Metrics Rankings for the Top Digital Audio Properties for August 2019

Triton Digital®, the global technology and services leader to the digital audio and podcast industry, released its monthly Webcast Metrics® rankers for August 2019. The global rankers, in addition to the U.S., LATAM, and EMEA regional rankers provide insight into the top-performing streaming audio stations and networks around the world for the month of August. @TritonDigital's Webcast Metrics ranks the top digital audio properties for August 2019. View the Rankers:…

Triton Digital Integrates Centro’s Basis Platform with the a2x Programmatic Marketplace

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced an integration between Centro’s Basis platform with Triton Digital’s programmatic audio marketplace, a2x®. Centro, a global provider of advertising technology, operates Basis, a comprehensive and automated digital media platform. The integration bolsters Basis capabilities for executing global, targeted, non-skippable, and brand-safe audio ad buys through both open marketplace and private marketplace deals. The a2x…

Triton Digital Announces Acquisition of Podcast Powerhouse Omny Studio

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced the acquisition of Omny Studio, the creators of the world’s most advanced podcast and on-demand audio publishing platform, which Triton has been integrated with and re-selling since 2017. As a result of this acquisition, Triton Digital has acquired the technology, assets, and team of the Melbourne-based podcasting leader, and is now the exclusive provider of the industry’s most advanced, full-stack enterprise…

Triton Digital Integrates dataxu’s TouchPoint DSP with the a2x Programmatic Marketplace to Provide Buyers with Access to Top-Tier Digital…

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced the integration of its programmatic audio advertising marketplace, a2x, with the TouchPoint DSP by dataxu, a leading software provider for marketing professionals. The integration provides dataxu’s customers with the ability to add online audio from premiere broadcasters, podcasters, and streaming music services around the world to their programmatic, omnichannel buys through private marketplace (PMP) deals. “We…

Triton Digital Integrates with Google Display & Video 360

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced that it has integrated its audio SSP (Yield-Op) and programmatic audio marketplacewith Google’s Display & Video 360. The integration of Triton’s audio SSP and programmatic marketplace with Display & Video 360 has created the industry’s largest transparent marketplace whereby audio inventory can be transacted at scale across the globe. @TritonDigital has integrated its audio SSP (Yield-Op) and programmatic…

Stingray Selects Triton Digital for Digital Audio Monetization

Triton Digital, the leading technology provider for the global audio industry, announced that Stingray, a leading music, media, and technology company in Montreal, has selected Triton Digital to power the monetization of the streaming audio content on its Stingray Music mobile application. Through this partnership, Stingray will utilize Triton’s programmatic audio marketplace (a2x®) and audio Sell-Side Platform (Yield-Op) to make its audio inventory available programmatically to media buyers around the world through both…

Webcast Metrics Ranks the Top Digital Audio Properties in the US and Latin America for December 2018

Triton Digital, the leading technology provider for the audio industry, released its monthly Ranker in the US and Latin America for December 2018, providing insight into the top streaming audio providers in both regions for the month of December. @TritonDigital's Webcast Metrics ranks the top digital audio properties for December 2018 During this month, all measured clients within the US reported a total of 6,070,098 Average Active Sessions (AAS) during the Monday through Friday 6:00am to 8:00pm daypart, and 5,119,944 AAS…

Podcasting and Audiobooks Both Attain 50% Reach; Facebook Usage Continues to Drop

Podcasting shows explosive year-over-year growth as gains in spoken-word audio mark the 2019 Infinite Dial Study by Edison Research and Triton Digital. Among the US population ages 12 and older, as the total number of people who have ever listened to a podcast passes 50% for the first time. Edison Research and Triton Digital Reveal Results of The Infinite Dial 2019 “This is a watershed moment for podcasting--a true milestone. With over half of Americans 12+ saying that they have ever listened to a podcast, the medium has…

Triton Digital Integrates Operative.One with the Tap Advertising Platform

Triton Digital, the leading technology provider for the global audio industry, announced that it has integrated the Operative.One Ad Management Platform from Operative, with Triton’s Tap Advertising Server to further optimize and streamline the order management process for audio publishers. @TritonDigital has integrated the Operative.One Ad Management Platform with the Tap Advertising Server to optimize order management for publishers. Through this partnership, publishers that use the Tap ad server can now manage their…

Deezer Partners with Triton Digital to Launch New Mobile Programmatic Audio Advertising

Deezer Brand Solutions, the ad-sales house of global music streaming service, Deezer, has today launched mobile programmatic audio advertising for its free users through a new partnership with Triton Digital, the leading technology and services provider to the global audio industry. The new partnership will significantly improve advertising efficiency and will bring more value for both brands and its non-paying users. Now, audio buyers can effortlessly establish real-time deals from Deezer’s digital audio inventory.…

Triton Digital Integrates with Tru Optik to Bring Enhanced Targeting, Measurement, and Attribution to Streaming Audio and Podcast…

Triton Digital, the global technology and services leader to the digital audio industry, announced the integration of the Triton Ad Server, Tap, with Tru Optik, the audience intelligence and data-management platform at the forefront of addressable Over-the-Top (OTT) and Connected TV (CTV), to bring enhanced audience targeting, measurement, and attribution to streaming radio and podcast advertising. Triton Digital Integrates with @TruOptik to Bring Enhanced Targeting, Measurement, and Attribution to Streaming Audio and…