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TrueViews Algorithm

Death to Max Potential! Carusele Launches “TrueViews Algorithm” to Demystify Influencer Reach

Algorithm Helps Brands Choose Among Different Strategies Carusele, a leading influencer marketing agency, announced its new "TrueViews Algorithm," a new methodology for estimating actual reach from influencer campaigns for consumer brands and retailers. As brands increasingly resist paying for non-existent impressions or fake followers, the TrueViews Algorithm is another way for brands to have confidence in their influencer marketing strategies. "While we have thousands of data points from dozens of influencer…