Algorithm Helps Brands Choose Among Different Strategies
Carusele, a leading influencer marketing agency, announced its new “TrueViews Algorithm,” a new methodology for estimating actual reach from influencer campaigns for consumer brands and retailers. As brands increasingly resist paying for non-existent impressions or fake followers, the TrueViews Algorithm is another way for brands to have confidence in their influencer marketing strategies.
“While we have thousands of data points from dozens of influencer marketing programs, certain social networks continue to make finding results from multiple influencers either difficult or impossible,” said Jim Tobin, Founder and President of Carusele. “We’ve taken the data we get from our programs, plus published research, plus reams of data from our sister company Ignite Social Media and created this predictive algorithm.”
During the proposal development process, Carusele strategists are able to use the algorithm to inform different strategic choices within the same client budget.
“What’s been most interesting for me and for our clients is how having insight into the likely true reach of the different campaign options helps them choose the right direction,” said Erin Ledbetter, Senior Vice President of Carusele. “For too long, the fiction of max potential impressions in influencer marketing was leading brands down the wrong path when comparing proposals. Our TrueViews Algorithm provides a lot of clarity.”
Carusele’s ability to optimize influencer marketing and maximize true views comes from their unique approach, combining the power of influencer marketing, content marketing, and paid media to develop meaningful campaigns that deliver guaranteed results for major consumer brands and retailers.
Carusele, which won the 2017 Small Agency of the Year Award at the Shorty Awards, utilizes a hand-crafted network of over 7,500 content producers to produce premium influencer campaigns for leading brands and retailers. The company was spun out of Ignite Social Media (the 2016 Social Media Agency of the Year Worldwide) in 2015.
Recommended Read: Carusele Wins 4 Influencer Marketing Awards in 2018 Communicator Awards