Browsing Tag

Jim Tobin

Death to Max Potential! Carusele Launches “TrueViews Algorithm” to Demystify Influencer Reach

Algorithm Helps Brands Choose Among Different Strategies Carusele, a leading influencer marketing agency, announced its new "TrueViews Algorithm," a new methodology for estimating actual reach from influencer campaigns for consumer brands and retailers. As brands increasingly resist paying for non-existent impressions or fake followers, the TrueViews Algorithm is another way for brands to have confidence in their influencer marketing strategies. "While we have thousands of data points from dozens of influencer…

Carusele Now Optimizes Influencer Programs in Real Time Based on Live Sales Data

Program Driving Measurable Sales Lift from Influencer Marketing Carusele, a leading influencer marketing agency, announced a new optimization strategy for influencer marketing: Conversion Optimization. Carusele programs for e-commerce brands can now be optimized in real time based on constant feedback of real-time sales data. This is the latest step Carusele is taking to drive measurable, predictable business results from influencer marketing. "For too long, influencer marketing has been about faith that the branded…

Carusele Wins 2 Influencer Marketing Honors at 10th Annual Shorty Awards

Carusele, the leading influencer marketing system, announced today that it received two Audience Honor Awards at the 10th annual Shorty Awards for its work on Red Nose Day and Wyndham Vacation Resorts influencer promotions. "Most influencer marketing today is broken," said Jim Tobin, president and founder of Carusele. "But by focusing on a genuine experience and then elevating the very best content in every program, we've found a unique way to connect consumers to brands through influencer content. Best of all, it's…