Browsing Tag

TV and OTT

SpotX and clypd Bridge Audiences between National Linear TV and OTT

Discovery and Fox Corporation Among the First Partners to Deploy New Data-Driven Cross-Platform Advertising Solution SpotX, the leading global video advertising and monetization platform, together with clypd, the leading audience-based sales platform for television advertising, announced a plan to integrate their platforms and build products that focus on audience efficiencies and solve for the current state of media fragmentation across linear TV and over-the-top (OTT). The collaboration allows for the unification of…