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TV audience segmentation

MRI-Simmons and FourthWall Media® Partner to Provide Custom TV Audiences

MRI-Simmons Audience Segments Now Available as Reveal ™ Audiences for Targeting, Planning, and Analysis of TV Campaigns FourthWall Media, a leader in television analytics, and MRI-Simmons, the leading provider of insights on the American consumer, announced a unique partnership that allows marketers in the television ecosystem to incorporate trusted MRI-Simmons audiences in advanced TV campaigns.This dynamic audience solution will use FourthWall's Reveal™ analytics platform and Reveal Connect™, its secure household…