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Analysis: First-Time TV Advertisers See Immediate--and then Sustained--Mid-Funnel Results Following Campaign Launch
Technology

Analysis: First-Time TV Advertisers See Immediate–and then Sustained–Mid-Funnel Results Following Campaign Launch

PRNewswire -
0
Tatari Unveils Fully AI-Powered Media Buying Across Linear and Streaming TV
AI/ML

Tatari Unveils Fully AI-Powered Media Buying Across Linear and Streaming TV

Globe Newswire -
0
Using Advanced Automation to Transform Local Broadcast TV Ad Buying Becomes Easier with Locality and Centriply Partnership
Technology

Using Advanced Automation to Transform Local Broadcast TV Ad Buying Becomes Easier with Locality and Centriply Partnership

PRNewswire -
0
Tatari Powers Next Generation of Agencies Entering TV Ad Market
Native & Programmatic Advertising

Tatari makes significant updates and improvements to its TV ad measurement

Globe Newswire -
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Nielsen to Fuel Open Innovation Through Data Integration With EDO
Analytics

Nielsen to Fuel Open Innovation Through Data Integration With EDO

PRNewswire -
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Go Addressable Releases New Research Demonstrating the Importance of Addressable TV Advertising Among Adults 18-34 Amid Signal Loss
Technology

Analysis: New TV Advertiser Spend Higher in 2022 Than in Previous Three Years

PRNewswire -
0
Innovid Bolsters Cross-Platform TV Dataset with Kinetiq Integration
Analytics

Innovid Bolsters Cross-Platform TV Dataset with Kinetiq Integration

PRNewswire -
0
NEW STUDY: 92% of Surveyed Advertisers Say Gaining a Unified View of Converged TV is Important
Native & Programmatic Advertising

New Study: 92% of Surveyed Advertisers Say Gaining a Unified View of Converged TV is Important

PRNewswire -
0
Blockgraph and FullThrottle, Announce Integration to Unlock New Levels of Addressable Targeting for TV Advertisements
Customer Experience Management

Blockgraph and FullThrottle, Announce Integration to Unlock New Levels of Addressable Targeting for TV Advertisements

Globe Newswire -
0
Cadent Aperture Viewer Graph Continues to Scale, Delivering Unprecedented TV Audience Insights at Market-Leading Speed
Customer Experience Management

Cadent Aperture Viewer Graph Continues to Scale, Delivering Unprecedented TV Audience Insights at Market-Leading Speed

PRNewswire -
0
ENGINE Media Exchange Expands Global CTV Capabilities with Samba TV Partnership in Australia
Technology

ENGINE Media Exchange Expands Global CTV Capabilities with Samba TV Partnership in Australia

PRNewswire -
0
Strategic Partnership Between TVision and Mediahub Empowers Mediahub Clients to Optimize TV Campaigns with Attention Data
TV Advertising

Strategic Partnership Between TVision and Mediahub Empowers Mediahub Clients to Optimize TV Campaigns with Attention Data

Globe Newswire -
0
Tatari Launches Agency-focused Business
Analytics

Tatari Launches Creative Library, Automating the Creative Upload Process For TV Advertising

MTS Staff Writer -
0
CENTURY 21 TheOne Joins Forces with Adwerx to Power Digital Advertising for Every Agent
Native & Programmatic Advertising

CENTURY 21 TheOne Joins Forces with Adwerx to Power Digital Advertising for Every Agent

MTS Staff Writer -
0
TVSquared Celebrates 1 Million TV Campaigns Measured
TV Advertising

TVSquared Celebrates 1 Million TV Campaigns Measured

MTS Staff Writer -
0
VIZIO Taps Nielsen To Measure Advanced TV Campaigns
Native & Programmatic Advertising

VIZIO Taps Nielsen To Measure Advanced TV Campaigns

MTS Staff Writer -
0
TVSquared Releases Pan-European TV Advertising Performance Analysis
Native & Programmatic Advertising

TVSquared Releases Pan-European TV Advertising Performance Analysis

Business Wire -
0
MRI-Simmons and FourthWall Media® Partner to Provide Custom TV Audiences
Audience Data

MRI-Simmons and FourthWall Media® Partner to Provide Custom TV Audiences

MTS Staff Writer -
0
Leading OTT Players in Southeast Asia Announce Support for Unified ID 2.0
Content

The Trade Desk Helps Marketers Streamline Their TV and Digital Media Strategies with Smart TV Viewing Data from VIZIO’s Inscape

Business Wire -
0
A-Z Glossary For Good TV Marketing - Part 2
Columnists

A-Z Glossary For Good TV Marketing – Part 2

Mark Hudson -
1
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