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TVSquared ADvantage platform

TVSquared Releases Direct-to-Consumer TV Advertising Performance Report

TVSquared, the worldwide leader in TV attribution, released the findings of its 2019 Direct-to-Consumer (DTC) TV Advertising Performance report. DTC brands are one of the fastest growing groups of TV advertisers, devoting $3.8 billion in media spend to it last year alone. TVSquared’s report uncovers the TV buy elements that are driving response, spanning creative lengths, KPIs, programming genres, dayparts and days of week. “Direct Outcomes: Analyzing the ‘Big Bets’ DTC Brands Are Making on TV” TVSquared analyzed 15 months…