NMPi Appointed by Draftkings to Lead Google Strategy and Media Buying
The digital marketing specialist will launch Sportsbook and Daily Fantasy Sports products via Google Ads for the US sports entertainment, daily fantasy and betting operator
Digital marketing agency, NMPi by Incubeta, announces that following a competitive pitch, it has been appointed by DraftKings, sports technology and entertainment company, to launch its Google advertising strategy. NMPi will be delivering campaigns globally across paid search, display, YouTube and Universal App Campaigns (UAC).
Out of DraftKings’ main…