Browsing Tag

UAC

NMPi Appointed by Draftkings to Lead Google Strategy and Media Buying

The digital marketing specialist will launch Sportsbook and Daily Fantasy Sports products via Google Ads for the US sports entertainment, daily fantasy and betting operator Digital marketing agency, NMPi by Incubeta, announces that following a competitive pitch, it has been appointed by DraftKings, sports technology and entertainment company, to launch its Google advertising strategy. NMPi will be delivering campaigns globally across paid search, display, YouTube and Universal App Campaigns (UAC). Out of DraftKings’ main…

Have Facebook and Google Done Enough to Restore Advertiser Trust?

Amid mounting concerns surrounding brand safety, transparency in advertising, and the responsible use of consumer data, marketers are rethinking the field’s larger strategic framework. Nine in ten CMOs at large US brands overhauled their digital strategy in 2017, according to a Teads survey. Amid this strategic pivot, Facebook and Google have been at the forefront of the debate over how to effectively combat ad fraud, protect the brand safety, promote transparency, and ensure the appropriate use of user data. Among the…