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Uday Sodhi

CleverTap and SonyLIV Partner to Improve User Experience with Video Push Notifications

CleverTap, a leading mobile marketing platform, announced that SonyLIV, one of India's leading premium OTT platforms, is leveraging its technology to bring the power of rich media to its push notifications, making them a first mover in the OTT space. SonyLIV's latest update will allow users to view video previews in push notifications, even on a locked screen. With deep linking that directs them to the appropriate content, SonyLIV aims to provide users with a seamless video viewing experience. The results have been exciting…