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UK marketing

Put Knowledge at the Heart of Your CX; Or, Consumers Shall Move to Rivals 

In a Recent Report by Eptica, 94% of UK Consumers Say Personalized Answers Will Make Them More Loyal – with 84% Switching to Competitors If Responses Disappoint Providing more detailed, personalized answers to consumer questions on their channel of choice are now key to winning and retaining customers – but brands in the UK are failing to meet rising expectations. 91% of consumers surveyed by Eptica say not answering their questions satisfactorily annoys them and makes them less loyal, with 75% complaining that customer…