Browsing Tag

Unbotify

Adjust Announces Senior Appointments To Accelerate Growth In The Americas, Innovate Bot Fraud Detection

Adjust, the global app marketing platform announced the appointments of three senior leaders: Melissa Dickman, Regional VP of Sales, US East, and LATAM; Doug Grounds, VP of Global Solutions Consulting; and Guy Sheffer, VP R&D - Unbotify. The hires follow strong H1 performance for the company as the mobile app economy has remained largely resilient amid a surge in usage during the global pandemic. Marketing Technology News: NAB Show Launches NAB Amplify, Serving Global Media and Entertainment Community Doubling Down…

Adjust Puts an End to in-App Bot Attacks With New Standalone Unbotify Product

The New Solution, Individually-Tailored Based on an App's Natural User Flow, Harnesses AI and Machine Learning to Stop Bot Abuse in Real-Time Adjust, the industry leader in mobile measurement and fraud prevention, announced the launch of its new Unbotify product to end in-app bot fraud. Contrary to mobile ad fraud, in-app bot fraud does not target an app's marketing budget but attacks its business model after an install. Bots can be programmed to carry out various in-app events, and because they mimic human behavior, this…

Adjust Announces Acquisition of Cyber Security and AI Company Unbotify

Behavioral Biometrics Bot Detection Functionality to Help Marketers Combat Advertising and In-App Fraud   Adjust, the industry leader in mobile measurement and fraud prevention, announced that it has entered into a definitive agreement to acquire the award-winning cyber security and AI startup Unbotify. The Tel Aviv-based technology startup has developed an exceptional solution that analyzes human behavior patterns within websites' and mobile apps' user-flows, to differentiate between bots and actual humans to prevent…

Unbotify Named Gartner 2018 Cool Vendor in Advertising

Unbotify, the behavioral biometrics bot detection startup, was named 2018 Gartner Cool Vendor in Advertising by Gartner Inc. This industry accolade follows Fast Company's recognition of Unbotify as "Israel's most innovative company 2017" and 1st prize at the TAU Cyberstorm competition. "Unbotify was founded to disrupt the stagnant bot detection market. We've set out to stop sophisticated fraudulent bots and restore online trust and transparency," said Yaron Oliker, CEO, Unbotify. "We engage with an increasing number of…