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United Healthcare Group

They Are Young, Primed to Buy and Virtually Ignored Tapping the $3.5 Trillion Multicultural Consumer Market for Treasure

Multicultural customers are the fastest growing segment of the US population. So why do many US corporations continue to either ignore, misread, fumble or just give lip service in their attempts to get this important demographic representing 38 percent of the country and $3.5 trillion in buying power — one quarter of the country's buying power — to purchase their products?  In her new book, The $3.5 Trillion Advantage: A Marketer's Guide to Revenue Growth in Today's America. Terry Soto, lays out why the current methods for…